Hey there, future dental practice owner,
As you begin your journey toward practice ownership, you’re probably discovering a few surprises along the way. One of the most frustrating? Change orders—those unexpected costs that show up during construction and equipment installation, often disguised as “small adjustments” that snowball into thousands of dollars.
You’re not alone. I’ve spoken with countless dentists who were blindsided by this very thing. And honestly, it’s one of the most common—and costly—pitfalls in the entire startup process.
That’s why, at Ideal Practices, we decided to do something about it.
After years of hearing these stories and seeing dentists put in incredibly tough positions, we went looking for someone who could stand in the gap. Someone who didn’t just know the construction world—but someone who could fight for dentists inside it.
That’s when we found Cliff.
Cliff is a construction and equipment negotiation specialist with over 30 years of dental industry experience. He’s personally inspected more than 1,000 dental construction sites, and let’s just say—he knows when you’re getting a fair deal and when you’re being played.
From the moment Cliff joined our team, everything changed. He came to us with one goal: to make things right for doctors who’ve been taken advantage of by the industry. And he’s been doing exactly that—one project at a time.
Here’s what Cliff brings to your corner:
He knows how to spot padded costs and hidden fees that can derail your budget
He personally reviews and negotiates equipment and construction bids to protect your investment
He’ll inspect your site himself, making sure quality matches the contracts
And most importantly, he’ll make sure you don’t get pushed around by companies that see you as “just another doctor”
We call him the “Wise White Wolf” because he’s like a protective guardian—sharp-eyed, experienced, and fiercely loyal to the people he serves.
But Cliff is just one part of the dream team we’ve built to support doctors like you.
There’s Stephen, our Director of Consulting, who brings strategy and clarity to your entire project.
There’s Mike, our "Inside Man," with years of experience inside the banking world—he’ll help you secure financing with confidence.
And next week, I’ll introduce you to John, our “Dental Floorplan Picasso,” who’s designed over 4,000 dental office floorplans during his career.
Together, we exist for one reason: to help you launch a practice that reflects your vision, avoids common pitfalls, and stands strong for years to come.
If you have questions about your construction or equipment process—or just want to know what to expect—reach out to me directly. We’re here to walk with you through every step, and I want you to feel supported from day one.
With Ideal Practices by your side, there’s no obstacle we can’t navigate—together.
Talk soon,
Jayme Amos
CEO, Ideal Practices