How to Use Social Media the Right Way in Your Startup Dental Practice
Let’s be honest—social media is no longer optional. If you're preparing to open your own dental practice, one of the smartest strategic moves you can make is learning how to use Facebook (and social media in general) well, not just whether to use it.
In fact, the better question isn’t “Should I use Facebook in my office?” It’s:
“How do I use it effectively to build trust, educate, and connect with my future patients?”
In today’s episode of the Ideal Practices Podcast, we’re joined by Rita Zamora—one of the most sought-after experts in dental social media strategy. Rita has been helping dentists turn likes and shares into real patient relationships for years. And in this conversation, she’s sharing the latest insights and tools so you can make social media work for you, not just take up space on your to-do list.
You’re building a brand from scratch. That means every post, every photo, every shared story matters. According to Rita, 73% of adults are already active on social media—and they're using it to vet, research, and choose healthcare providers.
So yes, your online presence absolutely affects your future production and patient relationships.
Here’s what you’ll learn when you tune in:
Why patients expect a practice to already be active on social media
The truth behind “not posting too much dental stuff”
How to use simple tactics like Throwback Thursday to educate and engage
The growing cost of social media advertising—and how to get ahead of it now
How to build an authentic, patient-first voice online
Here’s the kicker: You don’t have to be perfect. But you do need to be real. Rita shares practical ways to create a social media strategy that actually represents your practice values and vision—without sounding like a marketing robot.
Social media is just one piece of your startup puzzle. If you're serious about building a practice that attracts the right patients and grows with purpose, make sure you're following a proven, strategic approach.
Here are a couple ways to dive deeper:
Discover the full Ideal Practices strategy in the Startup Practice Blueprint
Learn how to communicate your vision and values through your online presence in Marketing Strategies for Dental Startups
Tune into the full episode with Rita on the Ideal Practices Podcast
You're laying the foundation for something bigger than posts and hashtags. You're creating a community-centered dental brand. Start strong—and social media can be a powerful part of that journey.