What Dentists Can Learn from Marcus Lemonis (and Why It Matters for Your Startup)
If you’ve ever watched The Profit on CNBC, you know Marcus Lemonis doesn’t play around when it comes to small business success. And here’s the thing—his wisdom applies just as much to your future dental practice as it does to a retail startup or a restaurant chain.
Recently, Jayme Amos sat down with Marcus in person. Yes, the Marcus Lemonis—host of The Profit, entrepreneur behind dozens of successful brands, and the man responsible for leading 9,000+ employees across his portfolio of companies.
And what came out of that conversation? Gold.
Not just business gold. Dental startup gold.
The “3 Ps” That Can Reshape Your Dental Startup
Marcus is known for one deceptively simple framework: People, Product, and Process.
It’s a model that’s helped him turn struggling businesses into thriving ones—and it’s one you can use to avoid painful missteps as you build your own practice.
Let’s break it down through the lens of your startup:
People: Are you hiring team members who reflect your values? Your startup is only as strong as the culture you build from Day 1.
Product: In dentistry, your “product” is the patient experience. Are you delivering care that patients will rave about—and come back for?
Process: Systems reduce stress. Without them, you’re running on hope. With them, your day runs smoothly, your team stays aligned, and your practice grows with confidence.
The beauty of this model is that it applies whether you’re just finalizing your operatory layout or already months into your startup journey.
Why This Matters (Especially Right Now)
Starting your own practice isn’t just about equipment choices or real estate. It’s about building something sustainable—something that scales with you.
And let’s face it: in a world full of shiny tactics and “trending” advice, clarity is your greatest asset.
So if you’re in the early stages of planning your practice—or even if you’re knee-deep and feeling overwhelmed—step back and check your 3 Ps. Because when those are in place, everything else becomes easier to navigate.
What’s Next?
If you’re serious about opening a private practice the right way—and learning from the best minds in and outside of dentistry—here are two easy next steps:
Catch more of these expert-driven conversations by subscribing to the Ideal Practices Podcast.
Connect with us on Facebook where the real-time conversations are happening daily.
Great things happen when you apply the right principles with the right guidance. We’re here to help you do both.
– Stephen Trutter