Startup Practice Blueprint
Dentistry's Life-Changing Course
Customized - Proven - Successful
For Immediate Publication:
From the Desk of Jayme Amos
Bestselling Author
CEO of Ideal Practices
Top Consultant for Startup Practices
Recent surveys show that 84% of associate dentists prefer to own their practice but too many are trapped in positions where they want to create a patient experience on their own terms.
Most associates have considered acquisitions but the practice for sale don't match what they want.
When doctors consider a startup, the topic of location becomes important, almost immediately.
That is why this article addresses 2 of the most misunderstood topics about properly planned startup practices: Visibility and Signage.
If you’ve ever wondered “WHERE” to open your practice, you’ll need to know:
#1 Visibility
#2 Signage
You’ll learn how these 2 concepts (with case-studies) can put you ahead of any other colleague opening a startup practice.
You’ll learn about a few of my startup-dentist clients who attract over 100 new patients per month while saving 50% on your real estate costs.
2 areas of interest that should be addressed at a deeper level.
In this discussion, we’ll look at a few case-studies to give validity to real life successes from doctors who followed our proven 13 Stage process.
Our First Topic: VISIBILITY
Should you choose a location with “visibility” like McDonalds?
No.
I know. It sounds crazy.
When you read to the end you’ll learn about my startup-dentist clients who attract over 100 new patients per month while saving 50% on real estate costs.
In our 2-day course, the Startup Practice Blueprint, we teach dentists how to do this.
It starts with ignoring the advice from people who pretend to know how startup practices succeed.
Those with opinions are not the same as those with experience.
These people are referred to as the Peanut Gallery.
THE PEANUT GALLERY
They’re the group of people who have strong opinions about startups, without a few hundred case studies to teach from.
The Peanut Gallery has good intentions but their sample size is so small that their advice can hurt you more than help.
It’s important to ask yourself, should you really take the opinion on such an important topic from someone who hasn’t helped hundreds of dentists create successful startups?
For example...
What about advice from someone like an equipment sales person? Did that person create the successes they speak of or just sell the equipment? Their compensation comes directly from an equipment sale and I have yet to find an x-ray unit determine the success of a startup practice.
Instead, I suggest helping folks like equipment salespeople to focus on what they do best: sell equipment.
Or how about a loving family member?
All the love in the world for you and your success doesn’t give experience in startup dental practices.
What about the opinion of a colleague who opened a practice 10 years ago? Does that colleague truly have a sample size of experience relevant to meet the needs for your decision, affecting the rest of your career?
With a sample size of just "1", be highly cautious of the advice.
Startups today have unique needs to thrive.
Those needs aren’t complicated but they do deserve more than casual opinions from bystanders.
That’s the Peanut Gallery.
There is no topic more filled with Peanut Gallery "wisdom" than that of Visibility.
LOCATION LOCATION LOCATION
Dentists have been told by infomercials, realtors and so-called “experts” that location-location-location should be your priority.
They say things like:
- “open at a busy corner!”
- Look for busy traffic patterns
- Seek out road frontage
- Find the walk by traffic
Wrong.
It’s just not true for successful startups.
How do I know?
Here’s an example from of one of my High Level Consulting Clients.
We helped her negotiate, buy and open her practice in a building she loves. It’s located on the back-side of a building on a slow road. She now owns the building and her startup and is exploding with growth.
Take a look at her building here:
He just surpassed his 6-month income goals in just 3 months.
Without Visibility.
Again: 6 months of income in his first 3 months!
He’s on the 3rd floor of a commercial building with no visibility from the main road.
Yet in his third month of practice ownership, he created a profit, exceeding his 6 month financial target.
How does my team continue to create success stories like this, all over the country?
We focus on the right strategies, specific to startup practices.
This is all we do. And this is why we're so proud to guide doctors through the training at our course.
See, when you tie all the 13 Stages together for startup practice the right way, the results will change your entire life. Even without expensive Visibility.
You’ll create a practice that represents you and your values that you can be proud of...without going into debt by a million dollars for the expensive McDonalds corner location.
That’s why I’m telling you:
“Don’t believe the so-call experts who say Visibility is your top priority”.
It’s just not true.
Got it?
OUR NEXT TOPIC: SIGNAGE
After negotiating millions of dollars of real estate deals all over the country, I’ve learned a lot.
Those principles formed the basis for the powerful strategies we use to help startup practices create rapid growth.
Signage is one of those topics that people believe has an absolute answer.
While great signage is a good thing…
most signage is worthless.
Look at this image of a practice in my hometown, just outside of Philadelphia (in full disclosure, this is not one of my clients, though I’ve met the owner multiple times).
She took the advice from the Peanut Gallery, getting her a building with:
1. Signage
2. Visibility
3. Road frontage
Those things sound good, right?
Lucky for you, you’re about to learn why those things were very bad news for her.
The problem?
10 new patients per month.
That’s right.
This doctor attracts only 10 new patients per month, even though she followed the advice of the so-called experts out there. This poor doctor even got the largest sign, legally allowed in her town. But it accomplished nearly nothing.
What if that was you?
What if you invested your life savings - and your heart - into a startup, like she did.
And you only got 10 new patients per month? It would take you decades to turn a profit.
Are you feeling a pit in your stomach yet?
Remember that sick feeling.
This happens to doctors all over the country because Associate dentists follow the advice from the peanut gallery. They ask the realtor for advice.
But remember, realtors are paid on commission. And they're paid more when you buy something more expensive. Be cautious of this advice.
This kind of advice is especially risky when it come from places like online groups. But should you really plan your career's biggest decision based on a few facebook polls?
What if the advice being given you to is for a different doctor's vision...
in a different town...
for a different ideal patient...
and what if the person sharing the advice hasn't even opened more than one practice?
Is that really advice worthy of basing your family's future income on?
Its so heartbreaking and common to hear the financial problems that are caused by bad real estate decisions. But it doesn't need to be that way.
Let's avoid this problem for your startup by focusing strategies based on hundreds of startups.
I need you to remember that the typical advice from the Peanut Gallery isn’t right for startups.
At the risk of repeating myself, please remember: While great signage is a good thing, most signage is worthless.
Let’s take a look at our other two examples and see what kind of signage you can find.
EXHIBIT A:
(look familiar?)
If you take a close look at the sign, you won’t see her name because it's not there.
The contractor didn’t finish her sign in time for the Grand Opening Day so she opened her practice without one.
Even without the sign, she still had 96 new patients in her first month.
She now has more patients than she can handle after just 14 months.
This is yet more proof that signage is not necessary to create a life-changing successful startup practice.
While great signage is a good thing, most signage is worthless.
Still wondering about the power of signage?
EXHIBIT B:
Learn the Entire Startup Process
at the Startup Practice Blueprint
PS: You can register for one of the last 8 remaining seats by clicking the green button below.
Startup Practice Blueprint
Dentistry's Life-Changing Course
Customized - Proven - Successful
For Immediate Publication:
From the Desk of Jayme Amos
Bestselling Author
CEO of Ideal Practices
Top Consultant for Startup Practices
2 Location Strategies worth $500k
...just for Startups
Recent surveys show that 84% of associate dentists prefer to own their practice but too many are trapped in positions where they want to create a patient experience on their own terms.
Most associates have considered acquisitions but the practice for sale don't match what they want.
When doctors consider a startup, the topic of location becomes important, almost immediately.
This article will address 2 of the most misunderstood topics about properly planned startup practices: Visibility and Signage
.
If you’ve ever wondered “WHERE” to open your practice, you’ll need to know:
#1 Visibility
#2 Signage
You’ll learn how these 2 concepts (with case-studies) can put you ahead of any other colleague opening a startup practice.
You’ll learn about a few of my startup-dentist clients who attract over 100 new patients per month while saving 50% on your real estate costs.
Startup practices provide an option for the dentists who know they want a practice that reflects their clinical values, strong income opportunities and pride of owning a practice that represents their personal standards.
In the process of opening a successful startup, one of the chief concerns is location. In my book, Choosing the Right Practice Location, I cover dozens of concepts related to this topic.
But here, in this brief article, there are
2 areas of interest that should be addressed at a deeper level.
In this discussion, we’ll look at a few case-studies to give validity to real life successes from doctors who followed our proven 13 Stage process.
Our First Topic: VISIBILITY
Should you choose a location with “visibility” like McDonalds?
No.
I know. It sounds crazy.
When you read to the end you’ll learn about my startup-dentist clients who attract over 100 new patients per month while saving 50% on real estate costs.
In our 2-day course, the Startup Practice Blueprint, we teach dentists how to do this.
It starts with ignoring the advice from people who pretend to know how startup practices succeed.
Those with opinions are not the same as those with experience.
These people are referred to as the Peanut Gallery.
THE PEANUT GALLERY
They’re the group of people who have strong opinions about startups, without a few hundred case studies to teach from.
The Peanut Gallery has good intentions but their sample size is so small that their advice can hurt you more than help.
It’s important to ask yourself, should you really take the opinion on such an important topic from someone who hasn’t helped hundreds of dentists create successful startups?
For example...
What about advice from someone like an equipment sales person? Did that person create the successes they speak of or just sell the equipment? Their compensation comes directly from an equipment sale and I have yet to find an x-ray unit determine the success of a startup practice.
Instead, I suggest helping folks like equipment salespeople to focus on what they do best: sell equipment.
Or how about a loving family member?
All the love in the world for you and your success doesn’t give experience in startup dental practices.
What about the opinion of a colleague who opened a practice 10 years ago? Does that colleague truly have a sample size of experience relevant to meet the needs for your decision, affecting the rest of your career?
With a sample size of just "1", be highly cautious of the advice.
Startups today have unique needs to thrive.
Those needs aren’t complicated but they do deserve more than casual opinion’s from bystanders.
That’s the Peanut Gallery.
There is no topic more filled with Peanut Gallery than that of Visibility.
LOCATION LOCATION LOCATION
Dentists have been told by infomercials, realtors and so-called “experts” that location-location-location should be your priority.
They say things like:
- “open at a busy corner!”
- Look for busy traffic patterns
- Seek out road frontage
- Find the walk by traffic
Wrong.
It’s just not true for successful startups.
How do I know?
Here’s an example from of one of my High Level Consulting Clients.
We helped her negotiate, buy and open her practice in a building she loves. It’s located on the back-side of a building on a slow road. She now owns the building and her startup and is exploding with growth.
Take a look at her building here:
Her result?
She attracts over 100 new patients per month...in her startup...without pricey real estate.
Funny enough, just last week she told the marketing agency to pause the marketing campaign because she has too many patients (1500+ in just 14 months).
Remember, she’s on the backside of that building on a side road just outside of town.
Visibility not included.
How did she do it?
AVOID MCDONALDS LOCATIONS
The solution is not to buy the expensive “McDonalds” corner location.
The right way to do this is to follow the 13 Stages process, not hoping for a silver bullet of visibility.
Businesses like Mcdonalds buy that corner location because their business must attract the impulse-buyers.
Impulse-buyers are good for coffee and fries, not crowns and prophies.
When was the last time a patient popped in for a quick crown prep on their commute?
Stop in for a burger? Yes.
A crown? No.
McDonalds pays a huge premium for their real estate. And startup practices don’t need to waste that kind of money on visibility.
For dentists, the problem isn’t the corner location, the issue is that the corner real estate is terribly expensive.
...and may not even attract the patients you really want.
Instead of focusing just on Visibility, like some people in the Peanut Gallery would have you do, factors instead on factors like:
- Defining your Ideal Patient
- Full Demographics Studies (not reports)
- Proper floorplan solutions
- Proven marketing strategies for startups
- Integration of the entire 13 Stage Process
SAVING 50% ON REAL ESTATE COSTS
What if you can be like the client from the image above?
Instead of paying a million dollars for the expensive corner real estate, you would spend less than half that.
See, commercial real estate prices can drop by 50%+ when you’re just 1 block off the main street.
In the process, you would own your real estate and you would create a huge success story.
You would get more new-patients…
And you would only spend HALF the real estate budget of McDonalds.
Your building can still be an icon in the community.
The town will be impressed with your practice.
And all the while, you can create rapid growth in your startup with smart strategies that work for dental startups, not McDonalds or the Peanut Gallery..
THE TEXAS CASE STUDY
Another example is one of our startup clients just outside a major metropolitan area in Texas.
You’ll see his building (the brown one in the back) in this picture, taken from the highway…
Do you see the brown building up on the hill?
As you can tell, there is very little visibility here.
He just surpassed his 6-month income goals in just 3 months.
Without Visibility.
Again: 6 months of income in his first 3 months!
He’s on the 3rd floor of a commercial building with no visibility from the main road.
Yet in his third month of practice ownership, he created a profit, exceeding his 6 month financial target.
See, when you tie all the 13 Stages together for startup practice the right way, the results will change your entire life. Even without expensive Visibility.
You’ll create a practice that represents you and your values that you can be proud of...without going into debt by a million dollars for the expensive McDonalds corner location.
That’s why I’m telling you:
“Don’t believe the so-call experts who say Visibility is your top priority”.
It’s just not true.
Got it?
OUR NEXT TOPIC: SIGNAGE
After negotiating millions of dollars of real estate deals all over the country, I’ve learned a lot.
Those principles formed the basis for the powerful strategies we use to help startup practices create rapid growth.
Signage is one of those topics that people believe has an absolute answer.
While great signage is a good thing…
most signage is worthless.
Look at this image of a practice in my hometown, just outside of Philadelphia (in full disclosure, this is not one of my clients, though I’ve met the owner multiple times).
If you take a close look at the sign, you won’t see her name because it's not there.
The contractor didn’t finish her sign in time for the Grand Opening Day so she opened her practice without one.
Even without the sign, she still had 96 new patients in her first month.
She now has more patients than she can handle after just 14 months.
This is yet more proof that signage is not necessary to create a life-changing successful startup practice.
While great signage is a good thing, most signage is worthless.
Still wondering about the power of signage?
EXHIBIT B:
PS: You can register for one of the 8 remaining seats by clicking the green button below.
Event DETAILS
You'll learn all the best, proven methods to open your practice successfully. Access the knowledge behind hundreds of startup practices with techniques, strategies, wisdom and connections not available anywhere else. Experts will show you exactly how to open and grow your practice at the Startup Practice Blueprint Course. Reservations are being accepted for the 2019 year when you request an invitation on this page.
Discover a higher level of Clinical Freedom when you learn how to create a facility you're proud of. Learn the systems needed to earn what you're worth in your new practice. See how a new practice can help you make a bigger difference in people's lives.
You'll get precise guidance for Site Selection, Demographics, Real Estate Purchase vs. Leasing, Financing, Floorplan Design, Construction, Equipment, Business Systems, Clinical Protocol, Profitability and more.
EXTREMELY LIMITED SEATING...
This is the one time per year we open to the public and give non-clients the opportunity to capture this knowledge at a live event.
Doctors who hire Ideal Practices for consulting pay upwards of $84,000 to have this knowledge applied to their new office projects. This event, for non-clients, is $2897 per person. Seating is limited to 24 attendees to allow each doctor to get the 1-on-1 interaction with speakers. We expect the reservations for the next course to result in a waiting list, just like our last event in Las Vegas.
Learn from These ELITE Experts
These are just some of the experts who you'll learn from at the Startup Practice Blueprint:
Jayme Amos
Founder, HowToOpenADentalOffice.com
Best Selling Author
, Practice Location
Host, Ideal Practices Podcast
Michelle Kratt
Creator: Startup Dental MBA
Lead Startup Practice Advisor, Ideal Practices
25+ Years Helping Dentists in Profitability
Fellow, Am. Assoc. Dental Office Management (AADOM)
& Association of Dental Implant Aux's (ADIA)
Jonathon Van Horn
Tax Strategies for Startups
CEO of the #1 Dental Startup CPA Firm
Stephen Trutter
Director of Consulting, Ideal Practices
600+ Startup Dental Practice Projects
Expert, 13 Stages of Startup Process
John Malone
Dental Floorplan Design
Ergonomics, Patient Comfort and Profitability
34 Years Experience
4000+ Practice Floorplans
Rob Montgomery, Esquire
Law for Dental Startups
20 Year Dental Law Expert
Nationwide Exposure to Private
and Group Practices
Real Estate and Leases
Why ATTEND?
Build for
Clinical Freedom
Attend the Startup Practice Blueprint® course and learn how to design and build an office that represents you clinically.
Learn the proven methods for practice models from around the country.
Open with
Profitability
A unique experience that combines your business and clinical needs. Lending strategies, Financial forecasting tools, New-Patient attraction tools, marketing plans and systems for your profitable practice will be taught for success.
Make a
Bigger Difference
Learn how practice owners are thriving in startup practices and using practice ownership to make a meaningful, lasting difference in more people's lives.
Take Control of YOUR FUTURE in Dentistry's
Startup Practice Blueprint
CUSTOMIZED...
Learn the methods that create customized successful startup practices around the country. Turn your clinical vision into a reality with an expert team guiding you.
PROVEN...
With hundreds of startup practices of experience, this year's experts will invite you into a perspective rarely accessed in by other dentists.
SUCCESSFUL...
Discover which key moments in the 13 Stages of opening a new practice will help you save up to 38% on lower costs, open your practice on time and uncover a tremendous flow of new patients. Get the step-by-step plans for proven marketing strategies like 100 New Patients On Opening Day. Learn the exact systems that the most profitable doctors in the country implement in startup practices.
A Word From LEADERS IN DENTISTRY
"The knowledge shared will reveal methods that are revolutionizing dentistry and making it possible for doctors all over the country to open practices with massive levels of satisfaction and happiness."
"Jayme has extensive background and expertise in location, construction and opening practices...it's important enough that all my dental office franchisees will be relying on Jayme for expert advice in this area."
Jerry Jones
Founder Wellness Spring Dental and JerryJonesDirect.com
"Jayme is generous with his wisdom and excellent advice. In the world of dentistry there is plenty of bad advice and not nearly enough of the "good stuff" that comes with Jayme's vast dental experience.
Dr. David Maloley
Founder, Vail Valley Dentist and Host of the Relentless Dentist Podcast
"Learn how to position your startup in the fastest growing niche in dentistry. Begin your practice with the clinical confidence and certainty to achieve the professional and personal outcomes you desire."
Dr. Tom Larkin
Top 5% Profitable Practice
17 Years Private Practice
Clinical Educator
Risk-Free Satisfaction Guarantee
Your decision to attend is absolutely backed by our better than money back guarantee. If, after attending the first full day of the course, you do not feel you have received $10,000 worth of value for your new practice, turn in your materials by 5:00 PM to one of the designated Ideal Practices® Team Members with your written notice and we will send you a 150% refund for the tuition for the event.
If you are unable to attend after registration, you may have someone substitute for your participation in the program. Call the Ideal Practices® Client Service Department at least 10 days prior to the event to transfer your enrollment. A $100 transfer fee will apply. Transferred tickets are not eligible for the Guarantee.
If you are unable to attend and do not wish to substitute, contact our Client Service Department. We will convert your enrollment to a non-refundable credit that you may apply toward any future Ideal Practices® services for up to eighteen months from your original event date.
© 2019 Ideal Practices, LLC
Get in touch with us by phone : (567) 280-0066
or send us an Email: Jen@HowToOpenADentalOffice.com