She attracts over 100 new patients per month...in her startup...without pricey real estate.
Funny enough, just last week she told the marketing agency to pause the marketing campaign because she has too many patients (1500+ in just 14 months).
Remember, she’s on the backside of that building on a side road just outside of town.
Visibility not included.
How did she do it?
AVOID MCDONALDS LOCATIONS
The solution is not to buy the expensive “McDonalds” corner location.
The right way to do this is to follow the 13 Stages process, not hoping for a silver bullet of visibility.
Businesses like Mcdonalds buy that corner location because their business must attract the impulse-buyers.
Impulse-buyers are good for coffee and fries, not crowns and prophies.
When was the last time a patient popped in for a quick crown prep on their commute?
Stop in for a burger? Yes.
A crown? No.
McDonalds pays a huge premium for their real estate. And startup practices don’t need to waste that kind of money on visibility.
For dentists, the problem isn’t the corner location, the issue is that the corner real estate is terribly expensive.
...and may not even attract the patients you really want.
Instead of focusing just on Visibility, like some people in the Peanut Gallery would have you do, factors instead on factors like:
- Defining your Ideal Patient
- Full Demographics Studies (not reports)
- Proper floorplan solutions
- Proven marketing strategies for startups
- Integration of the entire 13 Stage Process
SAVING 50% ON REAL ESTATE COSTS
What if you can be like the client from the image above?
Instead of paying a million dollars for the expensive corner real estate, you would spend less than half that.
See, commercial real estate prices can drop by 50%+ when you’re just 1 block off the main street.
In the process, you would own your real estate and you would create a huge success story.
You would get more new-patients…
And you would only spend HALF the real estate budget of McDonalds.
Your building can still be an icon in the community.
The town will be impressed with your practice.
And all the while, you can create rapid growth in your startup with smart strategies that work for dental startups, not McDonalds or the Peanut Gallery..
THE TEXAS CASE STUDY
Another example is one of our startup clients just outside a major metropolitan area in Texas.
You’ll see his building (the brown one in the back) in this picture, taken from the highway…
Do you see the brown building up on the hill?
As you can tell, there is very little visibility here.