Live Webinar June 25 — How Startup Dentists Get 100 Patients Before Opening Day. Save your spot →
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You can picture the office already. The chairs, the team, your name on the door. The worry is quieter than that: what if you open and the schedule stays empty? This is the plan that fills those first 100 chairs before day one, drawn from more than 900 practice openings.
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A schedule that is already full on day one.
Doors open, busy work, and a phone that does not ring.
The difference is rarely the location or the equipment. It is whether you ran a real marketing plan in the months before opening, or just hoped patients would find you. Stephen Trutter and Matt Brown of the Dental Unfiltered podcast walk through exactly what that plan looks like, drawn from patterns across more than 900 practice openings.
The A5G system: the one agency pillar, plus the two you drive yourself, working as a single plan instead of scattered tactics.
How to build the VIP list that fills your first 100 chairs before opening day, and the exact window to start calling.
What to look for in an agency: why pretty does not produce, and why cost per patient sorts the good from the bad.
Real ad-spend numbers for a competitive metro, so you plan with figures instead of guesses.
Why you are marketing to fee-for-service patients even when you accept PPOs from day one.
Most marketing advice comes from people who have opened one or two practices, or watched a friend do it.
Ideal Practices has helped more than 900 dentists open the practice of their dreams. This is grounded in real outcomes, not theory.
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