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Dental Marketing During Construction: Why Timing Is Everything for Your Startup Practice

 

Dental Marketing During Construction: Why Timing Is Everything for Your Startup Practice

If you're planning to open a dental practice, chances are you’re laser-focused on the construction side—floorplans, equipment orders, buildout timelines.

But let me ask you something most doctors overlook:

Have you planned the timing of your marketing?

Because here’s the truth: waiting until your practice is finished to start marketing could cost you thousands—and delay the momentum your startup needs most.

Why Your Marketing Should Start Before the Doors Open

At Ideal Practices, we’ve supported over 900 dental startups. And one pattern is clear: the most successful practices start building visibility during construction, not after it ends.

When you get the timing right, you’ll walk into opening day with:

  • Real patient demand already building

  • Brand awareness in your local community

  • Confidence your schedule won’t be empty on Day One

Watch It in Action: A Real Practice Mid-Renovation

In this short video, you’ll walk through a startup dental practice that’s mid-renovation—dust, exposed studs, and all—and learn how strategic marketing starts right here.

What’s inside:

  • A partially finished, historic renovation

  • A startup floorplan built for patient flow

  • How Stage 9 of our 13-stage startup process connects marketing to construction

  • Tips to begin generating buzz while the drywall is still going up

Quick Insight: What Construction and Marketing Have in Common

Both depend on sequencing and momentum.

If you wait until your operatory chairs arrive to start promoting the practice, you’re already behind. Marketing during construction gives you:

  • A head start on local awareness

  • A warm audience ready to respond

  • A patient base eager to book on day one

  • Early production targets that feel attainable—not stressful

Want to Get the Timing Right?

If you're building your dream practice, don’t just focus on bricks and cabinets. Make sure your plan includes smart marketing that begins before your doors ever open.

Ideal Practices supports startup dentists through all 13 stages of the journey—from vision and site selection to construction and marketing strategy. We’ll help you attract patients before the paint dries.

You only open once. Let’s make sure patients are waiting to meet you.

—Stephen Trutter