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How to Get Great Online Reviews (and Avoid the Ones That Can Ruin You)

 

 

How to Get Great Online Reviews (and Avoid the Ones That Can Ruin You)

In today’s dental landscape, your online reputation isn’t just part of your marketing strategy—it is your marketing strategy.

New patients will Google you before they ever call your office. And what they find—good or bad—can make or break your new patient flow.

So here’s the real question: Are your online reviews helping your practice… or quietly hurting it?

Online Reviews: A Practice Growth Engine or a Hidden Risk?

Let’s be honest—getting five-star reviews can feel like a mystery. But it doesn’t have to be. In a recent episode of the Ideal Practices Podcast, we broke down exactly how dentists can proactively build an online presence that attracts great patients (without hiring a PR agency or begging for reviews).

We even share a real-world example of what not to do—pulled from a painful review experience that cost one dentist more than just their pride.

Here’s what you’ll walk away with:

  • A 6-step framework to build a great online reputation in one day

  • How to do it for free—with the right systems

  • The one part of the process you should never outsource

  • The 5-step path to getting 5-star reviews consistently

  • How to protect your reputation before it’s damaged

  • An exact script to use when you get a negative review

It’s Not About Vanity—It’s About Trust

Your reviews are a digital trust signal. They tell potential patients who you are and what they can expect. The good news? You can influence what they see—with intentional action.

Ignore it, and others will write the story for you.

Want to See How Reputation Management Fits Into a Startup Strategy?

We’ve helped over 900 dentists build practices that attract the right patients—starting with the right reputation. If you're planning to launch, here’s how to take the next step:

Your reputation isn’t just a side note. It’s one of your greatest assets.

Let’s make sure it works for you—not against you.

—Stephen Trutter