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How to Become the Only In-Network Dentist in Your Area—and Why It’s a Power Move

 

How to Become the Only In-Network Dentist in Your Area—and Why It’s a Power Move

“If you want to have no competition, become a category of one.”
– Seth Godin

Now, imagine this: What if your dental practice could stand alone in your community—not just as a provider, but the only in-network provider for select local companies?

Sound like a stretch? It’s not.

If you’re launching a dental startup, this strategic move could change the game for your growth, your patient flow, and yes—even your fulfillment as a practice owner.

The Hidden Power of Strategic Insurance Positioning

Far too often, dental startups follow the traditional PPO path without exploring smart alternatives. But what if you took a more intentional route?

In this Ideal Practices Podcast episode, we dig into the strategy behind becoming the exclusive in-network option for targeted employers in your area—so you can:

  • Attract high-quality new patients who are already motivated to book

  • Dramatically increase monthly case acceptance

  • Grow profitably, with less competition

  • Deliver more care to more people, every single month

It’s not just about network contracts—it’s about using positioning to your advantage.

Inside This Episode, You’ll Learn:

  • What it means to become a Category of One (and why it works)

  • How one practice attracted over 1,000 new patients monthly—and landed on the Inc. 500 list

  • Why an in-house dental benefit plan might be your best bet for freedom from insurance hassles

  • The overlooked paperwork patients never throw away (hint: this matters)

  • The "Extra Juice" strategy that ties it all together and gives your startup real staying power

Want to Explore This Strategy for Your Own Startup?

You don’t have to guess your way through this. At Ideal Practices, we help dentists build practices that aren’t just productive—they’re positioned to last.

Here’s how to take the next step:

You can grow with confidence—by stepping into a category all your own.

Let’s build something powerful, together.

– Stephen Trutter