Wondering How to Do This Without Fancy Gear or Awkward Ask?

Good news—you don’t need a Hollywood studio, and you definitely don’t have to beg your patients.

Here’s the truth: some of the most powerful patient video testimonials we’ve seen were filmed with nothing more than a smartphone and a little bit of guidance.

If you’re launching your own practice, you’ve probably asked some of these same questions:

• How do I get patients to say “yes” to being on video?

• What questions make for a great story?

• How do I make sure the video looks good without expensive equipment?

• Where should I share the video for the best results?

• How long should it be?

• What kind of return can I actually expect?

The answers? Surprisingly simple. You don’t need to hire a videographer or buy a DSLR. You just need a clear plan, a quiet room, and a patient who’s excited to share their experience.

Your Quick-Start Guide to Creating Video Testimonials

Want to skip the trial and error? Start here:

✅ Choose the right patient: Pick someone who’s energized about their results and speaks from the heart.

✅ Ask the right questions: Instead of “Are you happy with the result?”, try “How did this change your life?” or “What was it like walking in for the first time?”

✅ Keep it short: 30–90 seconds is the sweet spot for social sharing and attention spans.

✅ Use natural light: A simple setup near a window can work wonders.

✅ Film with your phone: Your smartphone camera is more than good enough—just stabilize it and go.

✅ Share it with intention: Start with your homepage, a Google Business Profile video snippet, and your Facebook page. These spots get seen by the right people, at the right time.

Still Not Sure Where to Start? We’ve Got You Covered.

We created something that walks you through this entire process:
A free 3-part training with video expert Brandan Burchard, built specifically for dentists who want to attract more patients using real, authentic testimonials.

👉 Grab it here: idealpractices.com/videostory

Whether you film it yourself or hand it off to a team member, this resource will help you:

• Build trust faster

• Increase case acceptance

• Bring in patients who already believe in your care

Why This Works (Especially for Startups)

In today’s world, people want proof—real people, real stories.

That’s what video testimonials do. They create instant credibility, show off the patient experience, and pre-frame case acceptance without you ever sounding “salesy.”

So if you’re serious about starting strong and building trust from day one, don’t sleep on this.

Let your patients tell your story.

Because great dentistry deserves to be seen.

—Stephen Trutter