Webinar Replay

The DNA of a Successful
New Practice Owner

The full recording from our February 2026 live session with Stephen Trutter and Dr. Paul Goodman

🎯 Key Moments

12:42 Paul's biggest regret as a practice owner: "We just did not pay attention to our numbers soon enough. We did not pay attention to PPO write-offs."

24:18 Stephen on the first 100 patients: "The first 100 patients need to be on you. Family, friends, community connections, other business owners."

31:05 Paul's updated advice: "For every clinical course, take a team building or leadership course." Because practice management is great—but the team game is where it gets exhausting.

38:47 On marketing: "It may take four or five touches for a person to become a patient... We had a patient come in with a flyer from an event we did two years ago."

52:30 Paul reframes the conversation: "They called these soft skills. I don't think they should be called soft skills. I think they should be called success skills."

1:01:15 The big takeaway: "These are elements you can learn over time... There's different muscle groups in business ownership."

💡 From the Q&A

"How do you know when you're clinically ready to become an owner?"

"Can you consistently complete a single tooth crown without many challenges? Are you able to check hygiene patients while doing multiple fillings? How often do you feel like you want to ask another dentist for help? When you leap into ownership, it's usually solo—you have yourself."

— Dr. Paul Goodman

✨ The Good News

These aren't personality types. They're not things you're born with. They're habits, skills, and mindsets—and every single one of them is learnable. You just need to know what to work on before you start.

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