The 40-Cent Secret to Attracting Your Best New Patients (Without Competing on Price)

The 40-Cent Secret to Attracting Your Best New Patients (Without Competing on Price)

Imagine this: You put 40 cents into a system… and $25,000 comes back out.

Not only that—but the patient you gain is already aligned with your clinical philosophy, trusts your process, and is ready to say “yes” before they even sit in your chair.

No gimmicks. No race to the bottom on price. Just smart strategy and a little-known marketing approach most dentists miss entirely.

That’s what this episode of the Ideal Practices Podcast is all about—and if you're launching a dental startup, it's a must-listen.

One 40-Cent Campaign. One Patient. $25K in Production.

Yes, really.

In this episode, Dr. Tom Larkin shares how one simple, repeatable campaign produced $25,000 in revenue from a single case—at a cost of less than a postage stamp per contact.

Here’s why it worked:

• It wasn’t a discount play.

• It didn’t rely on being cheaper than competitors.

• It positioned the practice as the obvious choice for a specific type of patient.

And most importantly? It pre-framed trust—before the patient even walked through the door.

Want to build a practice that attracts high-trust, high-value patients?
Book a Consultation Call to talk with an Ideal Practices advisor.

4 Keys to Building a Profitable New Patient Campaign

If you’re in the startup phase—or just tired of throwing money at ads that don’t work—this episode lays out the exact strategy we’ve seen work again and again.

You’ll learn how to:

• Create a campaign that reflects your unique clinical approach

• Pre-frame case acceptance with messaging that builds trust

• Launch strategic marketing even if you’re on a shoestring budget

• Avoid common traps that burn through cash with zero return

Curious what a full Ideal Practices startup strategy looks like?
Download the Startup Dentist Book for the full blueprint.

Why Most Dental Marketing Fails (And How You Can Do Better)

The truth is, most dental marketing:

• Chases the wrong audience

• Leads with price or convenience instead of transformation

• Lacks follow-through or clear measurement

This episode walks you through how to fix all three—and shows how Dr. Larkin’s 40-cent campaign sidestepped these traps entirely.

Build Smarter. Attract Better. Grow Faster.

Marketing doesn’t have to feel like a gamble. When you align your message with your values, and speak directly to the kinds of patients you’re best equipped to serve, you’ll find that growth gets easier—and far more profitable.

That’s not just a nice idea. That’s what we see every week with our startup clients.

Want to fast-track your startup success with proven systems and support?
Reserve your seat at the Startup Practice Blueprint Course—the same strategic event that’s helped launch over 900 successful dental practices.

Final Thought:
If you’re serious about building a practice that thrives—without compromising your values or chasing low-value leads—this episode is your roadmap.

Tune in. Take notes. And let’s rethink what great dental marketing can look like.

— Stephen Trutter